Fashion crashes Target website
NEW YORK
(AP)
–
Sometimes, a fashion launch is just too enticing.
Target's entire website crashed earlier
Tuesday, the day the cheap chic retailer launched the online sale of its
limited offerings of Missoni for Target (TGT), a partnership with the Italian luxury knitwear designer.
The
collection, which includes plates to clothes, is a fraction of the
price of the real duds. Items include a dinnerwear set, priced at $31,
featuring the trademark zig-zag patterns, $29.99 silk floral dresses and
$12.99 bath towels.
Target, based in
Minneapolis, posted on its website: "Woof! We are suddenly extremely
popular. You may not be able to access our site momentarily due to
unusually high traffic. Please stay here and we'll try to get you in as
soon as we can!"
Target is known for creating a
lot of buzz for its limited partnerships with designers and fashion
brands, including the latest success with Liberty of London, which was
launched in February 2010.
